As one of the oldest parts of town, Central Tucson is anchored by the Broadway Village shopping center. The shopping center was designed by local architect Josias Joesler and sits at the intersection of Broadway Boulevard and Country Club Road. The 4th Avenue Shopping District between downtown, the university, and the Lost Barrio just East of downtown, also have many unique and popular stores. Local retail business in Central Tucson is densely concentrated along Fourth Avenue and the Main Gate Square on University Boulevard near the UA campus. The El Con Mall is also located in the eastern part of midtown.
Central Tucson is bicycle-friendly. To the east of the University of Arizona, Third Street is bike-only except for local traffic and passes by the historic homes of the Sam Hughes neighborhood. To the west, E. University Boulevard leads to the Fourth Avenue Shopping District. To the North, N. Mountain Avenue has a full bike-only lane for half of the 3.5 miles to the Rillito River Park bike and walk multi-use path. To the south, N. Highland Avenue leads to the Barraza-Aviation Parkway bicycle path.